Are digital menus really better than traditional menus? : the mediating role of consumption visions and menu enjoyment
Year of publication: |
2020
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Authors: | Yim, Mark Yi-Cheon ; Yoo, Chan Yun |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 50.2020, p. 65-80
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Subject: | Digital menus | Consumption visions | Enjoyment | Technology adoption |
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