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Search: person:"Yoon, Hye Jin"
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Yoon, Hye Jin
41
Lee, Yoon-Joo
5
Huang, Yan
4
Han, Jeong Yeob
3
Joo, Jinho
3
Kim, Hanyoung
3
Kim, Yeuseung
3
Ko, Youngjee
3
La Ferle, Carrie
3
Seo, Youngji
3
Choi, Hojoon
2
Edwards, Steven M.
2
Kim, Jooyoung
2
Kim, Taeyeon
2
Kumar, Piyush
2
Lee, Jongmin
2
Mayer, James
2
Mayer, James Mark
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Reid, Leonard N.
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Seo, Ja Kyung
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Choi, Sung In
1
Choi, Yung Kyun
1
Gulas, Charles S.
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Jeon, Yongwoog
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Kim, Eunjin
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Kim, Yeo Jung
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Lee, Arturo
1
Lee, Sun Young
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Milakovic, Ivana Kursan
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Miller, Jessica
1
Miocevic, Dario
1
Muralidharan, Sidharth
1
O'Donnell, Nicole H.
1
Paek, Hye-Jin
1
Paek, Hye-jin
1
Ryoo, Yuhosua
1
Sun, Shuoya
1
Sung, Yongjun
1
Swani, Kunal
1
Tinkham, Spencer F.
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International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
Journal of current issues and research in advertising : JCIRA
3
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of social marketing : JSOCM
2
Journal of Consumer Marketing
1
Journal of Social Marketing
1
Journal of advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Kelley School of Business Research Paper
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The journal of product & brand management
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ECONIS (ZBW)
38
Other ZBW resources
2
OLC EcoSci
1
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41
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date (oldest first)
1
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
2
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
3
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Saved in:
4
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior
Lee, Yoon-Joo
;
Yoon, Hye Jin
;
Joo, Jinho
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 701-720
Persistent link: https://www.econbiz.de/10014326222
Saved in:
6
The role of relevancy in native advertising on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
7
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
8
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
9
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
10
Prosocial native advertising on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
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