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Search: person:"Yorgos, Zotos"
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Greece
9
Advertising
7
Consumer behaviour
5
Griechenland
5
Print advertising
5
Printwerbung
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
United Kingdom
3
Women
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content analysis
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Bibliometrics
2
Bibliometrie
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Brand image
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Frauen
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Gender
2
Geschlecht
2
Humor
2
Markenimage
2
Aesthetics
1
Benutzerschnittstelle
1
Bulgaria
1
Business
1
Comparison
1
Consumer/Household Economics
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1
Customer retention
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Eastern European markets
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Emotion
1
European Union products
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Facebook
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Gender discrimination
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Article
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research-article
4
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English
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Zotos, Yorgos
25
Boutsouki, Christina
14
Hatzithomas, Leonidas
7
Plakoyiannaki, Emmanuella
4
Tsakiridou, Efthimia
4
Lysonski, Steven
3
Mattas, Kostantinos
3
Christina, Boutsouki
2
Dimitratos, Pavlos
2
Leonidas, Hatzithomas
2
Margariti, Kostoula
2
Mathioudaki, Kalliopi
2
Palla, Polyxeni (Jenny)
2
Tsichla, Eirini
2
Yorgos, Zotos
2
Zafiropoulos, Costas
2
Dekoulou, Paraskevi
1
Durvasula, Srinivas
1
Masouti, Zafeiria
1
Mattas, Konstantinos
1
Palla, Polixeni Jenny
1
Palla, Polyxeni Jenny
1
Riskos, Kyriakos
1
Tsourvakas, George
1
Voutsa, Maria C.
1
Ziamou, Paschalina
1
Ziamou, Paschalina Lilia
1
Zotos, Yorgos C.
1
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Published in...
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International journal of retail & distribution management
4
International Journal of Retail & Distribution Management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of euro-marketing
2
Agricultural Economics Review
1
Bridging the gap between advertising academia and practice
1
Challenges in an age of dis-engagement
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
Journal of Consumer Behaviour
1
Journal of euromarketing
1
Journal of food products marketing
1
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ECONIS (ZBW)
12
OLC EcoSci
9
Other ZBW resources
5
BASE
1
RePEc
1
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28
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1
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
2
A superiority–inferiority hypothesis on disparagement humor : The role of disposition toward ridicule
Hatzithomas, Leonidas
;
Voutsa, Maria C.
;
Boutsouki, …
- In:
Journal of Consumer Behaviour
20
(
2021
)
4
,
pp. 923-941
Persistent link: https://www.econbiz.de/10012535055
Saved in:
3
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
4
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
5
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
6
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
7
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
8
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
9
Quantity surcharges and consumer awareness in a new retail environment
Palla, Polixeni Jenny
;
Boutsouki, Christina
;
Zotos, Yorgos
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 320-340
Persistent link: https://www.econbiz.de/10003977668
Saved in:
10
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
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