Zheng, Yaqin; Liu, Dong; Zheng, Yi; Zang, Zhimei - In: Journal of Business & Industrial Marketing 37 (2021) 5, pp. 1111-1126
Purpose: This study aims to investigate moderators affecting the impact of salesperson acquisition-retention (AR) ambidexterity on sales performance based on the motivation-opportunity-ability (MOA) framework. Design/methodology/approach: The authors collected triadic data through 391...