Two decades ago the term ‘‘franchising'' was not part of the Chinese language. Although in per capita and GDP terms the Chinese franchise sector is still at an early development stage, China is today the most franchised country in the world in terms of number of systems. Franchising as a...

Purpose: The study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. Both primary and secondary data from industry practitioners are examined and discussed....

Chinese Abstract:...

AbstractMarket entry strategies of international franchising firms have been extensively researched. However, most of the studies focus on the cases of developed countries rather than developing countries. Since China adopted the open policy in 1978, Foreign Direct Investment (FDI) has grown...