A study on the key factors influencing international franchisors' choice of entry modes into China
Year of publication: |
2011
|
---|---|
Authors: | Zhu, Mingxia ; Wang, Zhiqiong June ; Quan, Hong Rose |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 1, p. 3-22
|
Subject: | Franchising | Internationaler Markteintritt | International market entry | China | 1986-2005 |
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