Gnoth, Jürgen; Zins, Andreas H. - In: Journal of Business Research 66 (2013) 6, pp. 738-744
The authors conceptualize ‘interest in the other’ as cultural tourism's focal issue. Using an involvement level taxonomy, this study stratifies cultural tourism and applies McKercher and DuCros (2002) cultural visitor categories to predict tourist activities. This exploratory study includes...