Search Results - person:"de Villiers, Rouxelle"

Theoretical advances in service breakdown prevention and recovery : rich service enactment to improve server-client interactions and outcomes

De Villiers, Rouxelle; Woodside, Arch G.; Tipgomut, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 164-180

Persistent link: https://www.econbiz.de/10014252829

The adoption journey of QCA as research method : a meta-analysis of a decade in marketing academic literature

De Villiers, Rouxelle; Tipgomut, Pornchanoke; Hess, … - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 198-221

Persistent link: https://www.econbiz.de/10013177326

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Kim, Jungkeun; Park, Jooyoung; Kim, Seongseop; … - In: European journal of marketing 56 (2022) 3, pp. 738-767

Persistent link: https://www.econbiz.de/10013173446

The Handbook of Creativity & Innovation in Business : A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

De Villiers, Rouxelle (ed.) - 2022

Part I: The Philosophy, Physiology & Psychology of Creative Intelligence -- A World Of Creative Intelligence -- The Human Brain: Cortex, Lobes, Neural networks and Problem Solved! -- Thinking Modes and Techniques -- Using a Metacognitive Model for Creative work -- Metacognitive Exercises that...

Persistent link: https://www.econbiz.de/10013334691

Elaboration of marketing communication through visual media : an empirical analysis

John, Surej P.; De Villiers, Rouxelle - In: Journal of retailing and consumer services 54 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012238358

Seven principles to ensure future-ready accounting graduates – a model for future research and practice

De Villiers, Rouxelle - In: Meditari Accountancy Research 29 (2020) 6, pp. 1354-1380

Purpose: The business environment is changing and education at university business schools does not appear to keep pace. This paper aims to identify principles to guide educators in preparing accounting students for automation and artificial intelligence and sets an agenda for future research....

Persistent link: https://www.econbiz.de/10013471722

Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research

De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337

Persistent link: https://www.econbiz.de/10011965433

Melding tradional and progressive andragogy in marketing education, using the hermeneutic competency development strategy

De Villiers, Rouxelle; Hess, Alexandra Claudia - In: Australasian marketing journal 26 (2018) 2, pp. 140-156

Persistent link: https://www.econbiz.de/10011901563

Embracing asymmetric reality and displacing symmetric theory/testing

De Villiers, Rouxelle; Woodside, Arch G. - In: Australasian marketing journal 26 (2018) 4, pp. 315-316

Persistent link: https://www.econbiz.de/10011965428

Achieving requisite variety in customer experience research for improving marketing relationship performances

De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.); … - In: International journal of business and economics 16 (2017) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10011971378