Suárez-Álvarez, Leticia; Suárez-Vázquez, Ana; del … - In: Journal of Services Marketing 35 (2020) 1, pp. 116-130
Purpose: The increase of life expectancy leads to the elderly living with one or more chronic illnesses. Communication between the elderly and the health-care professional is fundamental but can be difficult. For that reason, it is common to find the patient with an accompanying family member...