Purpose: In recent years, critical events have heavily affected the cruise industry. Such events may variously influence customers’ intention to take a cruise in the future depending on different factors. This paper aims to study such factors, in particular the emotions related to the event,...

Il presente lavoro intende esaminare l’influenza dei blog (e di altri strumenti simili, quali le comunità virtuali, i newsgroup, le chat-room e i siti web specializzati nella recensione di prodotti) sul processo decisionale dei croceristi riguardo ai seguenti problemi: scelta della compagnia...

A comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that...