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Search: person:"zotos, yorgos"
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Advertising
10
Greece
9
Werbung
8
Advertising effects
7
Werbewirkung
7
Consumer behaviour
5
Griechenland
5
Print advertising
5
Printwerbung
5
Gender
4
Geschlecht
4
Internet marketing
4
Online-Marketing
4
Gender discrimination
3
Geschlechterdiskriminierung
3
Konsumentenverhalten
3
United Kingdom
3
Women
3
content analysis
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
Frauen
2
Humor
2
Markenimage
2
advertising
2
gender
2
Aesthetics
1
Benutzerschnittstelle
1
Bulgaria
1
Business
1
Comparison
1
Consumer/Household Economics
1
Cultural identity
1
Customer retention
1
Eastern European markets
1
Emotion
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European Union products
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Facebook
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Fernsehwerbung
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Undetermined
9
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2
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Article
30
Book / Working Paper
2
Other
1
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Article in journal
13
Aufsatz in Zeitschrift
13
research-article
4
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
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Language
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English
22
Undetermined
11
Author
All
Zotos, Yorgos
25
Boutsouki, Christina
14
Hatzithomas, Leonidas
7
Zotos, Yorgos C.
6
Grau, Stacy Landreth
4
Plakoyiannaki, Emmanuella
4
Tsakiridou, Efthimia
4
Lysonski, Steven
3
Mattas, Kostantinos
3
Christina, Boutsouki
2
Dimitratos, Pavlos
2
Leonidas, Hatzithomas
2
Margariti, Kostoula
2
Mathioudaki, Kalliopi
2
Palla, Polyxeni (Jenny)
2
Tsichla, Eirini
2
Yorgos, Zotos
2
Zafiropoulos, Costas
2
Dekoulou, Paraskevi
1
Durvasula, Srinivas
1
Masouti, Zafeiria
1
Mattas, Konstantinos
1
Palla, Polixeni Jenny
1
Palla, Polyxeni
1
Palla, Polyxeni Jenny
1
Riskos, Kyriakos
1
Taylor, Charles Raymond
1
Tsiotsou, Rodoula H.
1
Tsourvakas, George
1
Voutsa, Maria C.
1
Ziamou, Paschalina
1
Ziamou, Paschalina Lilia
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
4
International journal of retail & distribution management
4
International Journal of Retail & Distribution Management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of euro-marketing
2
Agricultural Economics Review
1
Bridging the gap between advertising academia and practice
1
Challenges in an age of dis-engagement
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
Journal of Consumer Behaviour
1
Journal of euromarketing
1
Journal of food products marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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Source
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ECONIS (ZBW)
17
OLC EcoSci
9
Other ZBW resources
5
BASE
1
RePEc
1
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33
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1
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
2
A superiority–inferiority hypothesis on disparagement humor : The role of disposition toward ridicule
Hatzithomas, Leonidas
;
Voutsa, Maria C.
;
Boutsouki, …
- In:
Journal of Consumer Behaviour
20
(
2021
)
4
,
pp. 923-941
Persistent link: https://www.econbiz.de/10012535055
Saved in:
3
Current research on gender issues in advertising
Zotos, Yorgos C.
(
ed.
);
Grau, Stacy Landreth
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780067
Saved in:
4
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
5
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
6
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
7
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
8
Editorial: gender stereotypes in advertising : exploring new directions
Zotos, Yorgos C.
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 759-760
Persistent link: https://www.econbiz.de/10011618338
Saved in:
9
Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth
;
Zotos, Yorgos C.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
Saved in:
10
Special issue: gender issue in advertising
Zotos, Yorgos C.
(
ed.
);
Grau, Stacy Landreth
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011618323
Saved in:
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