Gender stereotypes in advertising : a review of current research
Year of publication: |
2016
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Authors: | Grau, Stacy Landreth ; Zotos, Yorgos C. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 761-770
|
Subject: | gender | advertising | stereotypes | Geschlecht | Gender | Werbung | Advertising | Geschlechterdiskriminierung | Gender discrimination | Werbewirkung | Advertising effects |
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