Gender stereotypes in advertising : a review of current research
Yorgos C. Zotos and Stacy Landreth Grau
| Year of publication: |
2016
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|---|---|
| Authors: | Grau, Stacy Landreth ; Zotos, Yorgos C. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 761-770
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| Subject: | gender | advertising | stereotypes | Werbung | Advertising | Geschlecht | Gender | Geschlechterforschung | Gender studies | Werbewirkung | Advertising effects | Geschlechterdiskriminierung | Gender discrimination | Stereotyp | Stereotype |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1203556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618355