Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent business & management 11 (2024) 1, pp. 1-26
This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively …. The study systematically examines the development of consumer ethnocentrism research over time, including publication … review proposes a conceptual framework that integrates consumer ethnocentrism’s reported antecedents, mediators, and …