The cost-of-living crisis has increased attention on consumption and how it differs for particular societal groups. There is much theoretical evidence that consumption patterns of men and women should differ, but the empirical evidence is scant, due in part to the availability of...

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model. Based on information processing theory, the first aim of...

I study consumers' choices in the retail electricity market. By conducting a largescale survey experiment with 3% of the Danish working-age population, I have gathered data on respondents' factual knowledge of the retail electricity market, their beliefs, preferences, and intentions to switch...