Palacio, Asunción Beerli; Santana, Josefa D. Martín - In: Cuadernos de Gestión 10 (2010) 03, pp. 17-42
The aim of this paper is to measure the advertising effectiveness of two formats of on-line advertisements, namely … literature, influence advertising effectiveness. The context of application is blog type web pages, which, despite the … there are differences in the advertising effectiveness of the two formats and that the factors that influence are attitude …