Search Results - subject:"Advertising effects"

Market effects of sponsored search auctions

Motta, Massimo; Penta, Antonio - 2022

Persistent link: https://www.econbiz.de/10013411402

The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent

Kang, In-Hye; Leliveld, Marijke C.; Ferraro, Rosellina - In: Journal of behavioral decision making 35 (2022) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10013464459

Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity

Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870

Persistent link: https://www.econbiz.de/10013465120

A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying

Moes, Anne; Fransen, Marieke; Verhagen, Tibert; Fennis, … - In: Psychology & marketing 39 (2022) 12, pp. 2260-2272

Persistent link: https://www.econbiz.de/10013465183

Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348

Persistent link: https://www.econbiz.de/10013465194

Eat to the beat : musical incongruity resolution in restaurant advertising

Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591

Persistent link: https://www.econbiz.de/10013465902

A pilot study of some aspects of the perceived usability of mobile advertising among students

Rožman, Maja; Oreški, Dijana; Tominc, Polona - In: Naše gospodarstvo : NG 68 (2022) 3, pp. 50-60

Abstract The pilot research is often intended to gather preliminary information and is usually based on a small set of observations to help decide how to conduct a more extensive study. The present pilot study is intended to provide preliminary results regarding various aspects of mobile...

Persistent link: https://www.econbiz.de/10013470622

Reducing biases in advertising effectiveness research : new meta-analytic evidence

Korkames, Joseph; Stanley, Tom D.; Stremersch, Stefan - 2022

Persistent link: https://www.econbiz.de/10013532297

Effectiveness of traditional and digital advertising platforms for the marketing of tourism

Chiguvi, Douglas - 2022

Persistent link: https://www.econbiz.de/10013503516

Advertising value constructs' implication on purchase intention : social media advertising

Karunarathne, E. A. C. P.; Thilini, Weerasinge Asha - In: Management dynamics in the knowledge economy 10 (2022) 3/37, pp. 287-303

Persistent link: https://www.econbiz.de/10013435705