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Search: subject:"Anti-branding"
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Brand management
7
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6
Consumer behaviour
6
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6
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5
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Anti-Branding
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Brand dilution
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Brand ownership and consumer rights
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Brandjacking
1
Cluster analysis
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Bagozzi, Richard P.
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Cioppi, Marco
1
Confetto, Maria Giovanna
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Covucci, Claudia
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1
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1
Fitchett, James
1
Francioni, Barbara
1
Grappi, Silvia
1
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Lee, Michael S. W.
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1
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The journal of product & brand management
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of business ethics : JOBE
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
Managing online
anti-branding
consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
3
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
4
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
5
Exploring the legality of consumer
anti-branding
activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
Saved in:
6
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
7
Structures of brand and anti-brand meaning : a semiotic spuare analysis of reflexive consumption
Ostergaard, Per
;
Hermansen, Judy
;
Fitchett, James
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10011288603
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