Search Results - subject:"Appeals"

Pronouns, positioning, and persuasion in top nonprofits' donor appeals

Lentz, Paula; Getchell, Kristen; Dubinsky, James; Kerr, … - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 524-548

Persistent link: https://www.econbiz.de/10014635870

Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services

Lu, Tian; Lu, Xianghua; Yang, Hui; Zhang, Peter - In: Production and operations management : the flagship … 33 (2024) 1, pp. 166-183

Persistent link: https://www.econbiz.de/10014575539

Impact of destination advertising on tourists' visit intention : the influence of self-congruence, self-confidence, and destination reputation

Guo, Yongrui; Yu, Meijing; Zhao, Yuzong - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015076710

Guarantees of legality of public administration activity : from concept to practical implementation

Tylchyk, Vyacheslav; Tylchyk, Olha - In: Baltic Journal of Economic Studies 7 (2021) 1, pp. 134-138

Persistent link: https://www.econbiz.de/10012587069

The impact of advertising appeals on purchase intention for women's fashion products in Malaysia

Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36

This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal … test for the fitness of the proposed model.The fi ndings from the study revealed that two out of four advertising appeals …

Persistent link: https://www.econbiz.de/10012666746

Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals

Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342

Persistent link: https://www.econbiz.de/10012802309

Teach a man to fish : the use of autonomous aid in eliciting donations

Waites, Stacie F.; Farmer, Adam; Hasford, Jonathan; … - In: Journal of marketing research 60 (2023) 5, pp. 950-967

Persistent link: https://www.econbiz.de/10014384294

Publication and strategy in the U.S. Courts of Appeals

Hinkle, Rachael K. - In: Journal of institutional and theoretical economics : JITE 179 (2023) 1, pp. 121-145

Persistent link: https://www.econbiz.de/10014231476

Past, present, and future of research on corporate social responsibility advertising

Hartmann, Patrick; Marcos, Aitor; Apaolaza, Vanessa - In: International journal of advertising : the review of … 42 (2023) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10014233921

The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials

Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222

Persistent link: https://www.econbiz.de/10013545956