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Search: subject:"Attitudes and purchase intentions"
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Attitudes and purchase intentions
1
Brand-retailer alliance
1
Consumer behaviour
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Counterfeit luxury goods
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Desire for status
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Einzelhandel
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International business cooperation
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Internationale Unternehmenskooperation
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Normative and informational influences
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Product counterfeiting
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Produktpiraterie
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Retail trade
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Rwanda
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Strategic alliance
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Strategische Allianz
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Sub-Saharan Africa
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Value consciousness
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attitudes and purchase intentions
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brand strategy
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new offer
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retailer strategy
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temporary alliance
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Lascu, Dana-Nicoleta
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Lau, Antonio K. W.
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Nabec, Lydiane
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Asia Pacific journal of marketing and logistics
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Journal of marketing management : MM
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ECONIS (ZBW)
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Luxury goods and their counterfeits in Sub-Saharan Africa : a conceptual model of counterfeit luxury purchase intentions and empirical test
Ndereyimana, Charmant Sengabira
;
Lau, Antonio K. W.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013391028
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2
Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane
;
Pras, Bernard
;
Laurent, Gilles
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
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