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Search: subject:"B2B marketing mix"
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B-to-B-Marketing
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B2B marketing mix
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business-to-business sponsorship opportunities
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corporate social responsibility
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export marketing strategy
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export performance
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marketing infrastructure
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Di Benedetto, C. Anthony
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Han, Sang-Lin
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
2
The effects of internal marketing capability on export marketing strategy,
B
2
B
marketing
mix
and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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