increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers … platforms. While the baby boomers generally report positive experiences, expectations revolve around refining the streaming … consumption of baby boomers in other cultural contexts, which might not be relevant to the Indian perspective as the behavior …

boomers' or 'ageless customers'. This article attempts to understand the gap between the demand of baby boomers and focus as … well as supply from the retailers. In depth interviews and content analysis with retailers and baby boomers were conducted …. Findings suggest that most retailers were not very keen on specifically targeting the segment of baby boomers. It explores the …

the millennial and baby boomers generation in this sector, there are large-scale economic potentials for tourism … practitioners. The aim of this study is to explore the characterics of baby boomers and millennial active sport tourists and to … challenges' and 'Adrenalin' appeared as relevant motivations. For baby boomers, 'Health' highlights as a principal motivation …