Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32
brand image, brand identification, and their effect to brand love in the context of video game modification online …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are … shows that all three independent variables (Perceived Brand Image, Brand Identification, and Online Community Environments …