Leite, Ângela; Rodrigues, Anabela; Lopes, Sílvia - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-26
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their … aims to authenticate and assess the consistency of the Brand Experience (BE) scale and Brand Love (BL) scale in relation to … Experience, Brand Love, and Brand Behaviour Outcomes (BBO): Positive Word of Mouth (+WOM), Brand Loyalty (BLYT), (Re …