Although prior studies have shown that consumers who perceive brand authenticity are more likely to spread word … destination in Japan, we confirm that a company's commitment to the brand's roots, as inferred from brand authenticity, mediates … the relationship between brand authenticity and positive WOM. Additionally, we show that this indirect effect is …

empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self …, considering that brand authenticity is a fully mediating factor. The research results provide valuable advice to help brand …

digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …, attachment and loyalty. Brand authenticity and attachment were found to partially mediate the digital brand experiences and brand …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … relationship between brand experience and brand authenticity. The more customers use and feel the products/services, the more …