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Search: subject:"Brand community"
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Subject
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Brand management
194
Markenführung
192
Consumer behaviour
185
Social Web
185
Social web
185
Konsumentenverhalten
180
Beziehungsmarketing
124
Relationship marketing
124
Brand image
101
Markenimage
101
Brand community
94
Internet marketing
85
Online-Marketing
85
Brand
60
Markenartikel
57
Customer integration
34
Kundenintegration
34
brand community
34
Online brand community
28
Social media
27
Community
26
Brand loyalty
25
Gemeinschaft
25
Markentreue
22
Facebook
18
Customer satisfaction
17
Personality psychology
17
Persönlichkeitspsychologie
17
online brand community
17
Kundenzufriedenheit
16
Netnography
16
Kundenbindung
15
Online retailing
15
Online-Handel
15
Viral marketing
15
Virales Marketing
15
social media
14
Customer retention
13
Social network
13
Virtual brand community
13
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Online availability
All
Undetermined
195
Free
27
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Article
252
Book / Working Paper
8
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Article in journal
200
Aufsatz in Zeitschrift
200
research-article
24
Article
6
Thesis
4
Aufsatz im Buch
3
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3
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3
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3
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3
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2
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2
conceptual-paper
2
Aufsatzsammlung
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Case study
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Language
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English
243
Undetermined
12
German
4
Lithuanian
1
Author
All
Veloutsou, Cleopatra
7
Haverila, Kai
5
Liao, Junyun
5
McLaughlin, Caitlin
5
Cova, Bernard
4
Dessart, Laurence
4
Hollebeek, Linda D.
4
Jibril, Abdul Bashiru
4
Haverila, Matti
3
Hawkins, Matthew A.
3
Heere, Bob
3
Kandampully, Jay
3
Ko, Yong Jae
3
Morgan-Thomas, Anna
3
Rahman, Zillur
3
Rosenthal, Benjamin
3
Sarkar, Abhigyan
3
Shin, Hakseung
3
Wu, Ji
3
Zhou, Zhimin
3
Amoah, John
2
Arora, Mehak
2
Arvidsson, Adam
2
Asada, Akira
2
Baldus, Brian J.
2
Ball, Joan
2
Barnes, Donald C.
2
Bhattacharjee, Debashree Roy
2
Black, Iain
2
Bodey, Kelli
2
Bouquiaux, Lucille
2
Brexendorf, Tim Oliver
2
Brito, Eliane Pereira Zamith
2
CONSTANTIN, Valentina Daniela N.
2
Chauhan, Kalpana
2
Chen, Jiawen
2
Chen, Qimei
2
Chiang, Chang-Tang
2
Chovancova, Miloslava
2
Dineva, Denitsa
2
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Institution
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HAL
1
Springer Fachmedien Wiesbaden
1
Vytautas Magnus University
1
Published in...
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Journal of business research : JBR
16
Journal of retailing and consumer services
12
The journal of brand management : an international journal
12
The journal of product & brand management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : MM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Product & Brand Management
5
Cogent Business & Management
4
Cogent business & management
4
Journal of Business Research
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of Service Management
3
Journal of Services Marketing
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of marketing analytics : JMA
3
Journal of service management
3
Marketing intelligence & planning
3
Marketing theory
3
Psychology & marketing
3
Electronic commerce research and applications
2
European Journal of Marketing
2
European journal of marketing
2
International journal of consumer studies
2
Journal of Consumer Marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Intelligence & Planning
2
Online Information Review
2
Qualitative Market Research: An International Journal
2
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Source
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ECONIS (ZBW)
207
Other ZBW resources
32
RePEc
12
EconStor
6
BASE
3
Showing
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260
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date (oldest first)
1
Beware the community type: engagement and growth in core vs. open online communities
Cyron, Thomas
;
Garz, Marcel
;
Steigenberger, Norbert
- In:
Small business economics : an international journal
62
(
2024
)
4
,
pp. 1383-1407
Persistent link: https://www.econbiz.de/10014632905
Saved in:
2
Brand
community
formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Consumers' journey toward brand loyalty using social media
brand
community
engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
4
Brand
community
integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
5
Drivers of
brand
community
engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
6
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
7
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
8
The influence of ritual efficacy on ritual vitality : temporal plaiting in the vestaval
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1255-1276
Persistent link: https://www.econbiz.de/10014427185
Saved in:
9
The effects of
brand
community
identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
10
Effects of
brand
community
social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
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