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Search: subject:"Brand consideration"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.
;
Wright, Malcolm J.
;
Feetham, Pamela M.
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
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2
Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
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3
The effects of affective and utilitarian brand relationships on
brand
consideration
Leung, Lai Cheung
;
Bougoure, Ursula S.
;
Miller, Karen W.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
Saved in:
4
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
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