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Search: subject:"Brand development"
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Brand management
18
Markenführung
18
Brand development
13
brand development
13
Brand image
6
Markenimage
6
Brand
4
Consumer behaviour
4
Emerging economies
4
Konsumentenverhalten
4
Markenartikel
4
Schwellenländer
4
Globalisierung
3
Globalization
3
image
3
Beziehungsmarketing
2
Brand strategy
2
China
2
Coronavirus
2
Corporate reputation
2
Customers
2
Economic crisis
2
Emerging markets
2
Firmenimage
2
KMU
2
Market
2
Marketing
2
Marketing communications
2
Marketing management
2
Marketingmanagement
2
Nachhaltige Entwicklung
2
Organisational strategy
2
Organizational Development
2
Relationship marketing
2
Reputation
2
Reputation management
2
SME
2
Social Web
2
Social web
2
Sport brand
2
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Undetermined
13
Free
8
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Article
25
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6
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Article in journal
13
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4
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4
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4
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1
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English
22
Undetermined
7
French
1
Lithuanian
1
Author
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ALEXE, Cătălina Monica
2
Adeola, Ogechi
2
BRADU, Oana
2
Doyle, Jason P.
2
Funk, Daniel C.
2
Hinson, Robert
2
Kunkel, Thilo
2
MILITARU, Gheorghe
2
PONEA, Simona
2
SANDU, Lecturer Ph.D. Antonio
2
SIMION, Cristina Petronela
2
Sakkthivel, A. M.
2
VLASA, Bianca
2
Alexander, Nicholas
1
Armstrong, Cole
1
Baltulionytė, Živilė
1
Banerjee, Monojit
1
Barreda, Albert A.
1
Beamish, Paul W.
1
Bezawada, Ram
1
Blaszka, Matthew
1
Borgerson, Janet
1
Bosovska, Myroslava
1
Burt, Steve
1
Chakravarty, Dwarka
1
Cho, Young-Sang
1
Davies, Melissa
1
Dawson, John
1
Doherty, Anne Marie
1
Domínguez García, María Dolores
1
Dubeykovskiy, Vasily
1
Gelb, Betsy D.
1
Hariharan, Vijay Ganesh
1
Häusler, Eric
1
Häusler, Jürgen
1
Išoraitė, Margarita
1
Janet, Borgerson
1
Jonathan, Schroeder
1
Kent, Anthony
1
Klebanskaja, Nina
1
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Institution
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Vytautas Magnus University
1
Published in...
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Centrul de training - Training Center Journal
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
SEA - Practical Application of Science
2
Sport management review
2
Annals of marketing-mba
1
Baltic Journal of Economic Studies
1
Business history
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International journal of entrepreneurship and innovation management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Public administration issues
1
Sport Management Review
1
The journal of brand management : an international journal
1
Thunderbird international business review
1
Total quality management & business excellence
1
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ECONIS (ZBW)
19
RePEc
7
BASE
5
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1
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10
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31
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date (oldest first)
1
An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader
Liu, Su
;
Chakravarty, Dwarka
;
Beamish, Paul W.
- In:
Thunderbird international business review
65
(
2023
)
5
,
pp. 501-517
Persistent link: https://www.econbiz.de/10014335690
Saved in:
2
How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully
Häusler, Eric
;
Häusler, Jürgen
-
2024
This book explores the fragile process of city
brand
development
thoughtfully. Backgrounds are explained, experiences … leadership responsibilities for many years at a globally leading consulting firm specializing in
brand
development
. Additionally …
Persistent link: https://www.econbiz.de/10014505153
Saved in:
3
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
Saved in:
4
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
5
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
6
Marketing communications and
brand
development
: an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
7
Marketing communications and
brand
development
in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
8
Brand
development
through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
Saved in:
9
La gestion des marques de luxe face aux paradoxes de leur développement
Veg-Sala, Nathalie
-
2019
Persistent link: https://www.econbiz.de/10012491901
Saved in:
10
BRAND IMAGE DEVELOPMENT
Išoraitė, Margarita
-
2018
Abstract The article analyses the brand image concept,
brand
development
stage, and the brand image importance. In …
Persistent link: https://www.econbiz.de/10011788797
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