Search Results - subject:"Brand dilution"

Brand extension failure and parent brand penalty : the role of implicit theories

Jain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10014470743

The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image

Barnes, Aaron J.; White, Tiffany Barnett - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1069-1085

Persistent link: https://www.econbiz.de/10015048129

An ugly face, really? : a theoretical investigation into the causes of brand dilution

Denicolò, Vincenzo; Bacchiega, Emanuele; Colucci, … - 2022

Persistent link: https://www.econbiz.de/10013187658

When luxury brand rejection causes brand dilution

Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 129 (2021), pp. 110-121

Persistent link: https://www.econbiz.de/10012509352

"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542

Persistent link: https://www.econbiz.de/10012287964

Luxury brand dilution : investigating the impact of renting by Millennials on brand equity

Vogel, Areti T.; Cook, Sasikarn Chatvijit; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 473-482

Persistent link: https://www.econbiz.de/10012060150

Brand extension feedback effects : what do we know and where should we go?

Childs, Michelle - In: The journal of product & brand management 26 (2017) 7, pp. 671-689

Persistent link: https://www.econbiz.de/10011808387

Mass customization and guardrails : "you can not be all things to all people"

Çil, Eren B.; Pangburn, Michael S. - In: Production and operations management : an international … 26 (2017) 9, pp. 1728-1745

Persistent link: https://www.econbiz.de/10011747379

Brand extension feedback effects: What do we know and where should we go?

Childs, Michelle - In: Journal of Product & Brand Management 26 (2017) 7, pp. 671-689

Purpose The purpose of this study is to review and summarise the current body of literature on brand extension feedback effects and to identify which research issues are inhibiting advancement in this stream of literature. Based on this analysis, suggestions for future research are provided....

Persistent link: https://www.econbiz.de/10014896694

Stretching a luxury brand down: An experimental study of core brand dilution effects

Magnoni, F.; Roux, Elyette - HAL - 2011

brand dilution are similarity in quality, branding strategy, distribution channel and self-brand connections. …

Persistent link: https://www.econbiz.de/10011025759