Panda, Rajshree; Kapoor, Deepa - In: International Journal of Customer Relationship … 7 (2016) 3, pp. 34-49
Power brand is a new topic in the field of branding that has started to attract researcher's attentions yet; it is still mostly discussed in the non-academic field. Consumer loyalty has always been the central topic in marketing. These two concepts are the focuses of this research. The main...