Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word …. Findings - The study reveals that green brand loyalty mediates the relationship between brand trust and WoM. Additionally …, green promotion significantly moderates the relationship between brand trust and green brand loyalty. The study concludes …

role of perceived food quality and brand loyalty and third, test the moderating effect of consumer consciousness of … between FOP food labeling standards and consumer satisfaction, and perceived food quality and brand loyalty mediated this … between FOP food labeling standards and perceived food quality and brand loyalty, respectively. In the light of these findings …

, attachment and loyalty. Brand authenticity and attachment were found to partially mediate the digital brand experiences and brand … loyalty. Practical implications: Brand authenticity can be understood as an important key to a brand's social media presence …

The main purpose of this paper is to empirically analyze the impact of excise tax on excisable goods consumption, brand … loyalty and health awareness in the United Arab Emirates (UAE) market. The research is conducted based on the self … consumption of excisable goods. The findings show a positive relation between implementation of excise tax and customers' brand …