Search Results - subject:"Branding strategies"

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Fashion and the metaverse : clarifying the domain and establishing a research agenda

Park, Hyejune; Lim, Rachel Esther - In: Journal of retailing and consumer services 74 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014363978

The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study

Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495

Persistent link: https://www.econbiz.de/10013164370

Bilingual brand communities? : strategies for targeting Hispanics on social media

Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605

Persistent link: https://www.econbiz.de/10013393664

Exploring brand management strategies in Chinese manufacturing industry

Lin, Fenfang; Siu, Wai-sum - In: The journal of brand management : an international journal 27 (2020) 1, pp. 48-76

Persistent link: https://www.econbiz.de/10012297789

The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit

Boisvert, Jean; Ashill, Nicholas J. - In: Psychology & marketing 35 (2018) 10, pp. 740-751

Persistent link: https://www.econbiz.de/10011970120

Ethnographic heritage as a branding strategy : a case study of yogurt in Bulgaria and Japan

Yotova, Maria - In: Global economic review 47 (2018) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10011889485

MEDIA AND BRANDING STRATEGIES IN CULTURAL TOURISM. THE CASE OF THE REGION OF MOLDAVIA

PATRASCU, Cristina - In: Public Administration and Reginal Studies (2013), pp. 43-52

global tourism and the impact of branding strategies in the development of tourism at a regional level. The aim of the … branding strategies that have to concentrate on the promotion of Moldavia as home of a genuine and well preserved cultural …

Persistent link: https://www.econbiz.de/10011185904

A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine

Chen, Steven; Kim, Yuna; Kohli, Chiranjeev - In: Business horizons 60 (2017) 1, pp. 91-100

Persistent link: https://www.econbiz.de/10011771630

Boosting brand equity of professional football clubs: the key role of retail branding

In: Strategic Direction 33 (2017) 3, pp. 28-30

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015013449

Issues of Eco-agricultural Industrialization for Big Qinling Eco-city Cluster

Wang, Dong - In: Asian Agricultural Research 03 (2011) 08

support for the eco-agricultural industrialization in Big Qinling Eco-city Cluster should be enhanced. Thirdly, branding … strategies of eco-agricultural products in Big Qinling Eco-city Cluster should be implemented as soon as possible. …

Persistent link: https://www.econbiz.de/10009653682

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