Oyedele, Adesegun - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 1, pp. 53-62
Purpose Developing a global business model requires a clear understanding of the market conditions in the global … Osterwalder’s business model canvas. Design/methodology/approach The paper explains the basic framework of Osterwalder’s business … prevalence of informal institutional flux. Practical implications When developing a global business model, researchers and …