Rossiter, John R. - In: European Journal of Marketing 50 (2016) 11, pp. 1924-1941
Purpose This paper aims to extend Rossiter’s C-OAR-SE method of measure design ( IJRM , 2002, p. 19, p. 4, pp. 305 … by proposing an extension of Rossiter’s C-OAR-SE method to design optimal standard measures of judgment constructs, the … as a legitimate science, are unique to Rossiter’s C-OAR-SE method of measure design. …