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CEO endorsement
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Firm performance
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Ahearne, Michael
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Furukawa, Hiroyasu
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Vaid, Sash
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international consumer marketing
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ECONIS (ZBW)
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How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
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2
When does
CEO
endorsement
of sales & marketing leaders help firms? : the role of heavy marketing emphasis
Vaid, Sash
;
Ahearne, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 185-197
Persistent link: https://www.econbiz.de/10011822569
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