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Search: subject:"Cause Marketing"
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Subject
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Cause-Related Marketing
390
Cause-related marketing
390
Consumer behaviour
243
Konsumentenverhalten
243
Marketing management
155
Marketingmanagement
155
Corporate Social Responsibility
122
Corporate social responsibility
120
Beziehungsmarketing
78
Relationship marketing
78
Fundraising
64
cause-related marketing
59
Brand management
50
Markenführung
50
Werbewirkung
44
Advertising effects
42
Brand image
35
Markenimage
35
USA
32
United States
32
Advertising
29
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Altruism
23
Altruismus
23
Deutschland
23
Nonprofit-Organisation
22
Germany
20
Nonprofit organization
20
Corporate reputation
19
Firmenimage
19
Sponsoring
19
Cause marketing
18
Emotion
18
Sponsorship
18
India
17
Indien
17
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Online availability
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Undetermined
206
Free
46
Type of publication
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Article
360
Book / Working Paper
58
Type of publication (narrower categories)
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Article in journal
322
Aufsatz in Zeitschrift
322
Aufsatz im Buch
32
Book section
32
Hochschulschrift
13
Graue Literatur
10
Non-commercial literature
10
Thesis
8
Working Paper
8
Arbeitspapier
7
Case study
4
Fallstudie
4
Reprint
4
Conference paper
2
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2
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1
Lehrbuch
1
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1
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1
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Language
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English
391
German
22
Undetermined
4
Polish
1
Author
All
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Wymer, Walter
6
Chang, Chun-Tuan
5
Liu, Gordon
5
Vlachos, Pavlos A.
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Mattila, Anna S.
4
Rajan, Uday
4
Samu, Sridhar
4
Vrontis, Demetris
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Gupta, Shruti
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
Langen, Nina
3
Lauper, Patricia
3
Lee, Eun Mi
3
Leonidou, Erasmia
3
Oloko, Shamsey
3
Papasolomou, Ioanna
3
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Institution
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Fachhochschule Reutlingen / European School of Business
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
RWTH Aachen
1
Tectum Verlag
1
Universität Greifswald
1
Published in...
All
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
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Source
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ECONIS (ZBW)
410
RePEc
3
BASE
2
USB Cologne (EcoSocSci)
2
EconStor
1
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171
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418
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171
Environmental
cause
marketing
Basil, Debra Z.
;
Runté, Mary
;
Liebetrau, Jennifer
- In:
Business strategies for sustainability
,
(pp. 316-334)
.
2019
Persistent link: https://www.econbiz.de/10011933081
Saved in:
172
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
173
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
174
How to increase brand exposure and consumer loyalty through
cause
marketing
Kobal, Natasa
- In:
Journal of academic research in economics
6
(
2014
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011348107
Saved in:
175
Cause related marketing and customer value : the role of service quality and perceived risk as mediators
Gupta, Shelleka
;
Sharma, Alka
;
Parrey, Aubid Hussain
- In:
Manthan : journal of commerce and management
5
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011981381
Saved in:
176
An empirical study on consumer societalness and perception towards social responsibility activities of the corporation
Mandal, Kaushik
;
Banerjee, Sujata
;
Saha, Sharmistha
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10012161078
Saved in:
177
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
178
Cause-related marketing and disaster management : opportunities from tourism-related initiatives
Aliperti, Guiseppe
;
Rizzi, Francesco
;
Frey, Marco
- In:
The Routledge companion to risk, crisis and security in …
,
(pp. 351-363)
.
2018
Persistent link: https://www.econbiz.de/10011870027
Saved in:
179
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
180
The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica
;
Peter, Paula C.
;
Gibbert, Michael
- In:
Journal of business research : JBR
91
(
2018
),
pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
Saved in:
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