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Search: subject:"Cause sponsorship"
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Cause sponsorship
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Corporate social responsibility
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Brand image
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cognitive bias
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European Sport management quarterly : ESMQ
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Journal of Business Research
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ECONIS (ZBW)
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Execution novelty : improving brand evaluations in
cause
sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
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2
When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan
;
Kwak, Dae Hee
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222
Saved in:
3
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-Jin
;
Lee, Mira
- In:
Journal of Business Research
66
(
2013
)
10
,
pp. 1889-1895
-related marketing (CRM) and
cause
sponsorship
(CS), and the control group (control) are compared. The results reveal the following major …
Persistent link: https://www.econbiz.de/10010869862
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