Purpose – The purpose of this paper is to unlock positions regarding the goods/services dichotomy in service marketing and to offer an argument that treats goods and services on an ontologically equal basis. Design/methodology/approach – A close reading of influential texts that argue in...

Purpose – This paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the impact of product category on consumers' willingness to pay premium prices. Design/approach/methodology...

Purpose – The purpose of this paper is to study the question of pre‐emptive merger decisions in a composite good framework where these goods have both competitive and complementary features. Design/methodology/approach – The paper constructs a model of partial mergers when there are three...

Purpose – The purpose of this paper is to study the question of pre-emptive merger decisions in a composite good framework where these goods have both competitive and complementary features. Design/methodology/approach – The paper constructs a model of partial mergers when there are three...

Purpose – This report provides a framework to better understand how constraints faced by companies and their customers in emerging markets can be converted into competitive advantage and thereby into factors for growth. Design/methodology/approach – Based on a literature review, a framework...

Purpose – This research aims to investigate differences between cohorts and perceptions of luxury goods and services. Design/methodology/approach – A survey asked participants to rate goods to determine their perceptions of luxury. Participants also provided information concerning elasticity...

Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey and the UK. Design/methodology/approach – This was achieved by...

This paper investigates the impact of framing through the use of a vague scarcity restriction (“while stocks last”) on consumers' perception of promotional offers involving different claim formats (tensile price claim such as “save up to 60 percent” versus non‐tensile price claim such...