Wilbur, Kenneth C.; Zhu, Yi - In: Marketing Science 28 (2009) 2, pp. 293-308
Click fraud is the practice of deceptively clicking on search ads with the intention of either increasing third … prevent click fraud even though the engines get paid for every undetected fraudulent click. We find conditions under which it … is in a search engine's interest to allow some click fraud. Under full information in a second-price auction, if % of …