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Search: subject:"Click-through"
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Online-Marketing
26
Internet marketing
25
Consumer behaviour
19
Konsumentenverhalten
18
Werbewirkung
14
Advertising effects
13
click-through rate
11
Search engine
10
Suchmaschine
10
Advertising
8
Informationsverhalten
7
Information behaviour
6
Online retailing
6
Online-Handel
6
Werbung
6
Click-through rate
5
E-commerce
5
Electronic Commerce
5
Website
5
click-through
5
Click-through rates
4
Internet
4
Target group
4
Zielgruppe
4
Click-through intention
3
Conversion rate
3
Online-Recherche
3
Search Engine Advertising
3
Social Web
3
Social web
3
Sponsored search
3
click-through rates
3
Auction
2
Auction theory
2
Auktion
2
Auktionstheorie
2
Banner advertising
2
Brand management
2
Click through
2
Click-Through-Rate
2
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Undetermined
29
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8
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Article
41
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7
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research-article
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35
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12
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Author
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Fang, Eric
3
Fuchs, Tobias
2
Försch, Steffen
2
Gavilan, Diana
2
Ghose, Anindya
2
Gomes, Renato
2
Haan, Evert de
2
Huang, Minxue
2
Li, Xiaoling
2
Martinez-Navarro, Gema
2
Richards, Greg
2
Sapozhnikov, Margarita
2
Schüle, Hubert
2
Seabright, Paul
2
Sweeney, Kane
2
Yang, Sha
2
Zhuang, Mengzhou
2
Zilling, Manfred Peter
2
Almendros, Esmeralda Crespo
1
Anderl, Eva M.
1
Anderson, Chris K.
1
Anguera-Torrell, Oriol
1
Bandyopadhyay, Argho
1
Banerjee, Syagnik (Sy)
1
Benitez, Jose
1
Bergemann, Dirk
1
Brantley, Luke
1
Calin, Mihai
1
Chaparro-Peláez, Julián
1
Cheng, Ming
1
Chung, Beom‐Suk
1
Cindea, Stefan
1
Cindrea, Sorina
1
Coursaris, Constantinos K.
1
Dellarocas, Chrysanthos
1
Despotakis, Stylianos
1
Dobrila, Andreea
1
Dong, Beibei
1
Duetting, Paul
1
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1
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Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
1
Department of Business Economics and Public Policy, Kelley School of Business
1
EconWPA
1
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
PFH Private University of Applied Sciences, Göttingen
1
Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
PFH Forschungspapiere/Research Papers
2
Technological forecasting & social change : an international journal
2
Cowles Foundation discussion paper
1
DOCFRADIS Working Papers
1
Games and Economic Behavior
1
Games and economic behavior
1
Improving decision making in real-time bidding
1
Industrial Management & Data Systems
1
Industrial Organization
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems management
1
International Journal of Applied Industrial Engineering (IJAIE)
1
International Journal of Electronic Finance
1
International journal of information technology and management : IJITM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Research in Interactive Marketing
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of vacation marketing
1
Management Science
1
Management information systems : mis quarterly
1
Marketing Letters
1
Marketing Science
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Review of Industrial Organization
1
Review of industrial organization : RIO
1
Studies in Business and Economics
1
The Cornell hospitality quarterly
1
Working Papers / Department of Business Economics and Public Policy, Kelley School of Business
1
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ECONIS (ZBW)
32
RePEc
12
Other ZBW resources
3
EconStor
1
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1
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
2
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
3
Is it too much or not enough to click? : examining how and when the vertical visual perspective affects consumers'
click-through
intention
Wu, Heng
;
He, Wenjun
;
Lin, Xiaodan
;
Ye, Hui
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015071701
Saved in:
4
Calibrated
click-through
auctions : an information design approach
Bergemann, Dirk
;
Duetting, Paul
;
Paes Leme, Renato
; …
-
2021
Persistent link: https://www.econbiz.de/10012515932
Saved in:
5
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
6
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei
;
Luo, Yi
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Saved in:
7
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
8
Uncovering the dual influence processes for
click-through
intention in the mobile social platform : an elaboration likelihood model perspective
Shao, Zhen
;
Zhang, Lin
;
Pan, Zhengyuan
;
Benitez, Jose
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466188
Saved in:
9
The impact of positioning on
click-through
-rates in hotel metasearch engines
Anguera-Torrell, Oriol
;
Langer, Claudia
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 228-243
Persistent link: https://www.econbiz.de/10013257576
Saved in:
10
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
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