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Search: subject:"Communication strategy"
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Subject
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Communication strategy
42
communication strategy
37
Public relations
26
Communication
25
Kommunikation
25
Öffentlichkeitsarbeit
23
Corporate social responsibility
15
Internal communication
15
Interne Kommunikation
15
Social Web
14
Social web
14
Consumer behaviour
12
Corporate Social Responsibility
12
Brand management
11
Konsumentenverhalten
11
Markenführung
11
Marketing management
11
Marketingmanagement
11
Social media
9
Internet marketing
8
Online-Marketing
8
Strategic management
7
Strategisches Management
6
Brand image
5
Communication Strategy
5
Markenimage
5
Stakeholder
5
social media
5
Emotion
4
Kommunikationsstrategie
4
Strategic communication
4
Advertising
3
Audience engagement
3
Beziehungsmarketing
3
Brand extensions
3
CSR
3
Communication management
3
Content marketing
3
Corporate communication
3
Corporate communication strategy
3
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Online availability
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Undetermined
53
Free
28
Type of publication
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Article
93
Book / Working Paper
10
Type of publication (narrower categories)
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Article in journal
49
Aufsatz in Zeitschrift
49
research-article
12
review-article
5
Article
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Thesis
2
Working Paper
2
conceptual-paper
2
review
2
Aufsatz im Buch
1
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1
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1
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1
viewpoint
1
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Language
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English
79
Undetermined
21
German
2
Spanish
1
Author
All
MUNTEANU, A.R.
3
RIZEA, R.D.
3
Amankwah, Mary Asare
2
Appiah, Kingsley Opoku
2
Canel, Maria-José
2
Chen, Huan
2
Constantin, Cristinel Petrişor
2
Farache, Francisca
2
Ioannou, Gregoris
2
Jugo, Damir
2
Kilgour, Mark
2
Kim, Sora
2
Kollat, Jana
2
Larke, Roy
2
Luoma-aho, Vilma
2
Oliveira, Evandro Samuel
2
Othman, Radiah
2
Preece, Stephen B.
2
Sasser, Sheila L.
2
Song, Chanho
2
Srivastava, Rajesh
2
Urdea, Ana-Maria
2
Abdul-Hamid, Ibn Kailan
1
Adu Asamoah, Lawrence
1
Ahmed, Misbah
1
Albrecht, Patric
1
Alpert, Jordan M.
1
Ameer, Rashid
1
Anam Iqbal
1
Andrei, Andreia Gabriela
1
Andronache, Georgeta
1
Anning-Dorson, Thomas
1
Asamoah, Lawrence Adu
1
Aslam, Sadia
1
Aslam, Surayya
1
Asrar-ul-Haq, Muhammad
1
BLEOJU, Gianita
1
Baena García, Verónica
1
Barrett, Marty W.
1
Bartlett, Jennifer L.
1
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Institution
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Economics Research, World Bank Group
1
Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
1
Institutionen för Industriell Ekonomi och Organisation (INDEK), Kungliga Tekniska Högskolan (KTH)
1
Instituto Universitario de Análisis Económico y Social (IAES), Universidad de Alcalá de Henares
1
de Nederlandsche Bank
1
Published in...
All
Journal of Communication Management
9
Journal of communication management : an international journal
4
Journal of communication management
3
Network Intelligence Studies
3
Strategic Direction
3
Corporate Communications: An International Journal
2
Health marketing quarterly
2
International journal of business communication : IJBC : a publication of the Association for Business Communication
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
Manager Journal
2
Romanian Economic Journal
2
Working papers / Harvard Business School, Division of Research
2
APSTRACT: Applied Studies in Agribusiness and Commerce
1
American Journal of Business
1
Anale. Seria Stiinte Economice. Timisoara
1
Annals of Faculty of Economics
1
Arts and the Market
1
Arts and the market
1
Business strategy and the environment
1
Central European Business Review
1
Corporate communications : an international journal
1
Corporate social responsibility and environmental management
1
DNB Occasional Studies
1
Economia. Seria Management
1
Economics and Applied Informatics
1
European Journal of Marketing
1
Forschungsbericht ; Nr. 18(2009)
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global journal of business management : GJBM
1
Health, Nutrition and Population (HNP) Discussion Paper Series
1
INDEK Working Paper Series
1
Industrial Management & Data Systems
1
Industrielle Beziehungen
1
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
1
Industry 5.0 : Creative and Innovative Organizations
1
Información comercial española : ICE : revista de economía
1
International journal of arts management
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
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Source
All
ECONIS (ZBW)
53
Other ZBW resources
22
RePEc
21
BASE
3
EconStor
3
USB Cologne (business full texts)
1
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103
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Modeling the design of marketing research of the brands' social responsibility
Vasylyshyna, Liubov
;
Yahelska, Kateryna
- In:
Technology audit and production reserves
3
(
2024
)
4/77
,
pp. 21-24
Persistent link: https://www.econbiz.de/10015076525
Saved in:
2
RETAILERS' SUSTAINABLE COMMUNICATIONS. CASE STUDY ON THE ROMANIAN MARKET
Brindusa, Bejan
-
2023
aimed to carry out a comparative analysis of the sustainable
communication
strategy
that three of the retailers operating in …
Persistent link: https://www.econbiz.de/10014291535
Saved in:
3
Japanese business communication practices in Thailand : tales from an electronic components manufacturer
Chau, Vinh Sum
;
Nacharoenkul, Thunjira
- In:
Management decision
61
(
2023
)
8
,
pp. 2467-2490
Persistent link: https://www.econbiz.de/10014331710
Saved in:
4
Does it pay to avoid speaking straight about controversial issues? : impact of argumentative ambiguity on the perception of the speaker
Koniak, Paweł
;
Cwalina, Wojciech
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10013162628
Saved in:
5
Communication strategies of entrepreneurial organizations in mobile apps industry : hidden communication prior to product launch
Shi, Wei
;
Weber, Matthew
- In:
International journal of knowledge management : IJKM ; …
18
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014307041
Saved in:
6
Experts' perspective on the development of experiential marketing strategy: Implementation steps, benefits, and challenges
Urdea, Ana-Maria
;
Constantin, Cristinel Petrişor
- In:
Journal of Risk and Financial Management
14
(
2021
)
10
,
pp. 1-15
setting, the present study highlighted the important role that experiential marketing has as a
communication
strategy
…
Persistent link: https://www.econbiz.de/10013201186
Saved in:
7
Experts' perspective on the development of experiential marketing strategy : implementation steps, benefits, and challenges
Urdea, Ana-Maria
;
Constantin, Cristinel Petrişor
- In:
Journal of risk and financial management : JRFM
14
(
2021
)
10
,
pp. 1-15
setting, the present study highlighted the important role that experiential marketing has as a
communication
strategy
…
Persistent link: https://www.econbiz.de/10012794257
Saved in:
8
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
9
Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi
;
Rocci, Andrea
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10014364051
Saved in:
10
Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik
;
Tao, Chen-Wei (Willie)
;
Slevitch, Lisa
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
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