Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and markets in emerging economies 7 (2019) 2, pp. 7-24
The study focuses on the relationships between social motivational engagements, brand community commitment and … that online brand community commitment mediates the effects of all the six motivational engagements (self … brand community does not moderate any relationships between social motivational engagements and brand community commitment …