How does restaurant's symbolic design affect photo-posting on Instagram? : the moderating role of community commitment and coolness
Year of publication: |
2021
|
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Authors: | Apaolaza, Vanessa ; Paredes, Mario R. ; Hartmann, Patrick ; D'Souza, Clare M. |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 1, p. 21-37
|
Subject: | community commitment | coolness | emotional arousal | Instagram | photo-posting | restaurants | Symbolic design | Gastronomie | Restaurant industry | Emotion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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