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Search: subject:"Conditional Promotion"
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Consumer behaviour
3
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Verkaufsförderung
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Retail trade
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Conditional Promotion
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Conditional promotion
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Consumer Behavior
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Gifts
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Goal gradient hypothesis
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Impulse buying
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Mode of Payment
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Retailing
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Utilitarianism
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Utilitarismus
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Voucher programme
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comparison tendency
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conditional promotion
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decoupling
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free gift
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purchase intention
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Dewani, Prem Prakash
2
Nigam, Achint
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Behl, Abhishek
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Ding, Yu
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Pereira, Vijay
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Zhang, Yan
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Journal of business research : JBR
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Journal of global information management
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Journal of marketing research
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ECONIS (ZBW)
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1
Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
Saved in:
2
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
3
Hiding gifts behind the veil of vouchers : on the effect of gift vouchers versus direct gifts in conditional promotions
Ding, Yu
;
Zhang, Yan
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 739-754
Persistent link: https://www.econbiz.de/10012271805
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