Brinberg, David (ed.); Lutz, Richard J. (ed.) - 1986
I Philosophical Orientations -- 1 Art Versus Science as Ways of Generating Knowledge About Materialism -- 2 Implications from the “Old” and the “New” Physics for Studying Buyer Behavior -- II Analytic Strategies -- 3 An Idiothetic Analysis of Behavioral Decision Making -- 4 Building...
