Perspectives on Methodology in Consumer Research

I Philosophical Orientations -- 1 Art Versus Science as Ways of Generating Knowledge About Materialism -- 2 Implications from the “Old” and the “New” Physics for Studying Buyer Behavior -- II Analytic Strategies -- 3 An Idiothetic Analysis of Behavioral Decision Making -- 4 Building Consumer Behavior Models with LISREL: Issues in Applications -- 5 Meta-Analysis: Techniques for the Quantitative Integration of Research Findings -- 6 Social Interaction Data: Procedural and Analytic Strategies -- III Applications -- 7 Expanding the Ontology and Methodology of Research on the Consumption Experience -- 8 A Theory of the Inductive Learning of Multiattribute Preferences -- Author Index.