Moyo, Arnold; Amoah, Felix; Van Eyk, Marlé - In: Cogent business & management 10 (2023) 2, pp. 1-16
The aim of this scoping review was to identify and consolidate existing empirical evidence on consumer behavior … studies on consumer behavior towards traditional foods in Africa, the last five years have recorded a sustained increase in … significant research exploring cognitive aspects underlying consumer behavior. However, the use of established theory or models in …