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Search: subject:"Consumer impulsiveness"
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Consumer impulsiveness
4
Consumer behaviour
2
Imprudence
2
Konsumentenverhalten
2
Lack of self-control
2
Self-indulgence
2
Self-regulatory failure
2
Advertising effects
1
Banner ads
1
Consumer neuroscience
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Credence
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Cross-cultural studies
1
Cultural identity
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Emotion
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Experience
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Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Impulse buying
1
Intangible
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Internet marketing
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Kulturelle Identität
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Neuroscience
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Neurowissenschaften
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Online-Marketing
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Optimum stimulation level
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Personality psychology
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Persönlichkeitspsychologie
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Self-monitoring
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Utilitarian banner
1
Utilitarianism
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Utilitarismus
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cross-cultural studies
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fMRI
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research-article
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English
4
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Marshall, Roger
3
Sharma, Piyush
3
Sivakumaran, Bharadhwaj
3
Casado-Aranda, Luis-Alberto
1
Ibáñez-Zapata, José-Ángel
1
Sánchez-Fernández, Juan
1
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European Journal of Marketing
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
3
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It is all about our impulsiveness : hw
consumer
impulsiveness
modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
2
Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
Saved in:
3
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of
consumer
impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
4
Looking beyond impulse buying
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European Journal of Marketing
48
(
2014
)
5/6
,
pp. 1159-1179
Purpose – This paper aims to conceptualize
consumer
impulsiveness
(CI) as a global trait to explore its influence on a …
Persistent link: https://www.econbiz.de/10014724142
Saved in:
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