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Search: subject:"Consumer reactance"
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Consumer behaviour
4
Konsumentenverhalten
4
Consumer reactance
3
Advertising
1
Advertising effects
1
Attitudes
1
Bibliometrics
1
Bibliometrie
1
Consumer intention
1
Einzelhandel
1
Financial services
1
Financial services marketing
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Finanzdienstleistung
1
Fusion
1
Internet marketing
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Literature review
1
Merger
1
Mergers and acquisitions
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Negative product reviews
1
Online-Marketing
1
Point of sale promotions
1
Preismanagement
1
Pricing strategy
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Prospect Theory
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Prospect theory
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Psychological reactance
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Rabatt
1
Rebate
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Retail trade
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S-O-R framework
1
Sales promotion
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Social Web
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Social web
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Takeover
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Verkaufsförderung
1
Viral marketing
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Virales Marketing
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Werbewirkung
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Werbung
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consumer reactance
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Awini, Gideon
1
Bambauer-Sachse, Silke
1
Bhatt, Siddharth Harshkant
1
Dhanya Amarnath, Debora
1
Jaidev, Uma Pricilda
1
Madichie, Nnamdi O.
1
Mangold, Sabrina
1
Mensah, Gilbert Kofi
1
Mensah, Kobby
1
Suri, Rajneesh
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International journal of bank marketing
1
Journal of promotion management : innovations in planning and applied research
1
Management review quarterly
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
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Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
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2
Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services
Mensah, Kobby
;
Madichie, Nnamdi O.
;
Mensah, Gilbert Kofi
; …
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 536-557
Persistent link: https://www.econbiz.de/10013396366
Saved in:
3
Toward an integrated model of
consumer
reactance
: a literature analysis
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 41-90
Persistent link: https://www.econbiz.de/10012432248
Saved in:
4
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
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