Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services
Kobby Mensah, Nnamdi O. Madichie and Gilbert Kofi Mensah and Gideon Awini
| Year of publication: |
2022
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|---|---|
| Authors: | Mensah, Kobby ; Madichie, Nnamdi O. ; Mensah, Gilbert Kofi ; Awini, Gideon |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 3, p. 536-557
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| Subject: | Consumer intention | Consumer reactance | Financial services marketing | Mergers and acquisitions | Übernahme | Takeover | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Fusion | Merger |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-10-2020-0516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396366