Panackal, Nehajoan; Sharma, Adya; Rautela, Sonica - In: Cogent business & management 11 (2024) 1, pp. 1-22
Studies on consumer socialization delve into how customers acquire an interest in a product or service. These studies … at the literature on consumer socialization of children throughout the last five decades shows how related literature has … evolved over a period of time. Consumer socialization is vital in the market and consumer research. However, there is a need …